Measurement. We measure different aspects of our lives every day. What is my weight? What was my 
weight last year? What is the temperature? What is the weather forecast? 
Measurement is inherently part of our goals. We spend money on the newest GPS equipment to 
measure how we are stacking up time wise for our next 10k; we measure how long our commute is in 
order to be as productive as we can be.
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